President Trump Unleashes ‘NICE’ Rebrand Plan for ICE Agency

For awhile now, some people online have been floating the idea of changing the name of ICE (Immigration and Customs Enforcement) to NICE (National Immigration and Customs Enforcement).

In doing so, the left-wing media would be forced to start referring to immigration enforcement officers as NICE Agents!

And now, President Trump has given his full support behind the idea.

He just re-posted a social media post calling for the name change on Truth Social with the caption “GREAT IDEA!!! DO IT.”

The concept appears to have originated with comedian Adam Carolla late last year before gaining traction on social media.

Carolla floated it publicly around late 2025, proposing a minor rebrand by adding “National” so the acronym becomes NICE. He framed it as a clever way to “save” or reframe the agency in public discourse: “What if we rebranded it? Made it start with an ‘N’—could you imagine Gavin Newsom railing against ‘NICE’?”

The idea quickly spread as a viral meme on social media (especially Facebook, Instagram, X/Twitter, and TikTok) in late 2025 and early 2026. Supporters amplified it as “weaponized branding” or political trolling to counter anti-ICE rhetoric, with phrases like “Make the media say NICE Agents all day.”

Now, with President Trump pushing for it, the name change could very well become a reality.

Many folks are wanting to see this happen.

Back To Top